From 40–50 hours of manual work to
30 MINUTES
Every month, Minimal Bar in Berlin-Friedrichshain put 40 to 50 hours into the same tasks: bookings into the calendar, every event onto every platform one by one, flyers, social posts, reservations. CRE8NOW turned that into a system: a Mac app, a Chrome companion and the bar's first website in 16 years. Today, a single entry is enough.
~50 hrs
manual work per month before
30 min
per month today
€0
running costs
Every month
FROM SCRATCH
Before CRE8NOW came in, Minimal Bar's entire programme ran on manual work. Every booking, every event and every post was created by hand, month after month, again on every platform. It all depended on Basti, the owner, and cost him 40 to 50 hours a month.
Bookings into the calendar by hand
Every act, every date, every time slot was entered manually.
Every event on every platform
The same details had to be created separately on several event platforms.
Designing the monthly flyer
Each month needed a new flyer with the full programme.
Preparing social media posts
Posts for the month and for every single night had to be created and scheduled.
Sharing tonight's event, daily
Every single day: find today's event and share it by hand.
Keeping track of reservations
Reservations had to be logged and reconciled manually.
The same data, typed in by hand again and again. Every month.
Total per month
40–50 hrs
One system,
ONE ENTRY
CRE8NOW didn't speed the process up, it replaced it. Instead of handing Basti yet another tool, we built three components that talk to each other through a shared database: a booking app for the Mac, a Chrome extension as a companion, and the new website.
around 99 % less manual work
40 to 50 hours of repetitive work a month became around 30 minutes. Basti maintains his programme in one single place, and the rest happens on its own. That saves more than time: it takes a lot of stress off his shoulders.
The new website closes the loop: for the first time in 16 years, programme, event platforms, social media and reservations all run through one system. Minimal Bar's digital journey is complete.
Booking Mac app
The hub for everything: Basti enters each booking exactly once, the app holds programme, acts and reservations.
Chrome companion
Syncs every event to all platforms and shares tonight's event every day.
Website
Shows the programme live and sends reservations back into the app.
No running costs at all.
The whole system runs on CRE8NOW's own solutions in the browser and on the Mac. No AI services, no subscriptions, no API fees. Running it costs Basti nothing.
€0
running costs
Booking app for macOS
The heart of the system. This is where Basti creates bookings, sees the month at a glance and manages incoming reservations. All data lives in one database that the companion and the website read from too.
Chrome companion
The extension does the work in the browser: it publishes every event to the event platforms, shares the current event every day and handles social sharing. What used to be hours of copy and paste now runs in the background.
Website minimal.berlin
The bar's first own website in 16 years. Programme, artists, rooms and reservations in one place, fed from the same database as the app. Reservation requests land directly in the tool.
Inside the system
Booking app
Calendar: the whole month at a glance
List: the programme day by day
Reservations from the website, right in the tool
Creating an event: enter once, live everywhere
Chrome extension
Sync: the companion finds missing dates on every platform
The companion fills in every form step by step
Published: every event goes live on the platform
Website
Homepage: tonight's event, updated automatically every day
Event overview: every event synced automatically from the app
Event page, fed straight from the app
DJs: the biggest collection, with new DJs added every day
DJ page with built-in player
Reservations: requests land in the tool
FAQ: every open question answered upfront
Gallery: the rooms of the bar
Directions, opening hours and map
Built for
SEARCH & AI
The new website maintains itself: programme and events come straight from the booking app, nobody has to update it by hand. It is built for load time and conversion, for accessibility, for search engines, and for the language models guests now use to find a bar.
Google Lighthouse · minimal.berlin · mobile
Always up to date
Programme and events are fed directly from the booking app. The website always matches the calendar, without a single manual step.
Performance
Prerendered and served statically: content arrives as finished HTML, with no server computing every single request.
Conversion
Clear paths to what guests actually want: what's on tonight, how do I get there, how do I reserve. Every section leads to one of those answers.
Accessibility
Semantic HTML, checked contrast, labelled controls and alt text, so the site works for everyone.
SEO
Clean metadata, a sitemap and structured data for the bar, its address and opening hours, so Google understands Minimal Bar correctly.
LLM-ready
An llms.txt and structured data make opening hours, address and what the bar offers directly readable for ChatGPT, Perplexity, Gemini and co.
Every manual step
AUTOMATED
Entering bookings by hand
One entry in the booking app, everything else follows automatically.
1× entry, rest automatic
Events on every platform
The Chrome companion syncs every event to all platforms automatically.
Synced automatically
Compiling the monthly flyer
The flyer is generated automatically from the monthly programme in the app.
Flyer created automatically
Preparing social posts
The companion shares every event to social media automatically.
Social shared automatically
Sharing the event daily
Every day, the companion shares tonight's event automatically.
Shared daily, automatically
Tracking reservations
Requests made on the website land in the booking app automatically.
Reservations in the tool, automatically
Thinking
AROUND CORNERS
The obvious answer would have been yet another SaaS tool. Instead, CRE8NOW looked at where the work actually happens and built the system right there.
Work where the work happens
The Chrome extension operates directly in the browser, exactly where the event platforms are used anyway.
One source for everything
App, companion and website read from the same database. A change in the app is everywhere instantly.
Built around one person
The system follows Basti's day: he maintains the programme once, everything else runs in the background.
Native where it counts
The booking app runs natively on the Mac, fast and familiar, instead of in yet another browser tab.
The website is part of the system
The website isn't a shop window on the side: it reads and writes the same data as the app.
Measured by the outcome
The yardstick wasn't the number of features but the hours Basti gets back every month.
Where is your team
LOSING HOURS?
Almost every company has workflows where the same data is typed in by hand several times. CRE8NOW finds those loops and automates them.
Cookies & Privacy
CRE8NOW uses cookies to optimize your experience, analyze website traffic, and display personalized campaigns. With your consent, you help CRE8NOW get even better.