YOUR CREATIVE PARTNER FOR

STRATEGY

For more than 25 years, CRE8NOW has developed strategy and concepting in 450+ projects for 60+ clients, mid-market companies, technology providers and digital product teams that want to build a solid foundation for their digital product.

CRE8NOW: AOK
CRE8NOW: Audi
CRE8NOW: BBDO
CRE8NOW: BCG Digital Ventures
CRE8NOW: Cheil Worldwide
CRE8NOW: Deutsche Bank
CRE8NOW: Eurowings
CRE8NOW: fritz-kola
CRE8NOW: heycar
CRE8NOW: La Red
CRE8NOW: Lufthansa
CRE8NOW: Mindbox
CRE8NOW: Pixum
CRE8NOW: Scholz & Friends
CRE8NOW: Samsung
CRE8NOW: San Miguel
CRE8NOW: smart
CRE8NOW: Tomorrow University
CRE8NOW: Universal Music Group

25+

Years

450+

Projects

60+

Clients

CRE8NOW / About Strategy

What is

STRATEGY

Strategy and concepting focus on how a digital product is thought through from the ground up: audiences, user journeys, information architecture and the underlying product vision, before a single screen exists. CRE8NOW uses strategy to turn an idea into a solid foundation that design and development can build on with confidence.

CRE8NOW applies strategy wherever the foundation for a digital product is still unclear.

Missing product vision

CRE8NOW develops a clear, shared vision that acts as a compass for every decision that follows.

Clear direction
Unclear audiences

CRE8NOW defines audiences and their core needs before concepts are built.

A focused strategy
Missing information architecture

CRE8NOW structures content and functionality into an understandable architecture.

A solid foundation
Unstructured user journeys

CRE8NOW maps key user journeys end-to-end before any screens are designed.

Considered workflows
Risk from unclear prioritization

CRE8NOW prioritizes functionality strategically, focusing budget and time on what matters.

Better prioritization
User JourneysInformation ArchitectureProduct StrategyAudience DefinitionPrioritizationWorkshopsUX Design
CRE8NOW / Audience

For Companies

FOR GROWTH

CRE8NOW works with mid-market companies, technology providers, internal product teams, start-ups, B2B and enterprise organizations, as well as agencies and consultants. However different these teams are, the goal is always the same: putting digital products on a solid, strategic foundation.

01
Mid-Market Companies

Products that grew organically often lose a clear strategic foundation. CRE8NOW rebuilds it, so further decisions rest on solid ground.

02
Technology Companies

Complex platforms need a considered information architecture to stay scalable. CRE8NOW structures it from the ground up.

03
Digital Product Teams

Internal teams often lack the time for strategic concepting work. CRE8NOW complements them project by project with clear strategy and structure.

04
Start-ups & Scale-ups

A clear product vision decides early between success and detours. CRE8NOW helps sharpen it from day one.

05
B2B & Enterprise

Many stakeholders and complex requirements make a shared direction hard to reach. CRE8NOW facilitates concepting as a shared, solid process.

06
Agencies & Consultants

In-house strategic capacity does not always cover a client project. CRE8NOW complements agencies and consultants as a concepting and strategy partner.

FAQ / STRATEGY

Frequently asked

QUESTIONS

The required budget depends on product scope, the number of relevant audiences and the desired depth of the concepting work. CRE8NOW first clarifies objectives and constraints in the initial conversation.

It depends on whether CRE8NOW is developing a single journey or a complete product strategy. Timing and scope are defined around the actual project.

Yes. Strategy flows directly into prototyping at CRE8NOW once the strategic foundation is in place.

Yes. Workshops with relevant stakeholders are part of CRE8NOW's strategy approach, to build a shared direction.

Yes. CRE8NOW assesses existing structures and develops them further in a targeted way, instead of always starting from zero.

Yes. CRE8NOW connects strategy closely with UX design. For the concrete user journey work, UX Design is a distinct, complementary service.

DESIGN TOOLKIT / EXPLORE NOW

CRE8NOW Solutions

FOR YOU

Complex digital challenges are rarely solved with just one discipline. Depending on the situation, CRE8NOW combines strategy with UX design, UI design, interaction design or technical implementation, turning a strategy into a product that holds up.

NEXT STEP

Time for CRE8NOW

LET'S TALK

A few short questions about your objectives, current situation, budget and timing help CRE8NOW prepare a more useful first conversation.

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